Pool Max
Brand Identity
Pool Max is a conceptual brand for a fictional pool construction company based in Savannah, Georgia. Unlike traditional builders, Pool Max sets itself apart by using Insulated Concrete Forms (ICF) to create pools that are stronger, more energy-efficient, and longer lasting, a method no other local competitor offers.
We developed the brand from the ground up, designing the logo and creating every piece of the visual identity, from stationery and business forms to truck and trailer wraps, hard hats, and apparel. The result is a cohesive, professional brand system that communicates innovation, quality, and trust, positioning Pool Max as the modern choice for pool construction.
