Play for hope
Brand Identity, Event Design, ux/ui
Play for Hope is a conceptual fundraising event inspired by professional golfer Rory McIlroy, created to support children battling cancer through a unique blend of philanthropy, entertainment, and sport. The event combines celebrity-driven experiences, charitable giving, and interactive activities designed to engage attendees of all ages. As part of the event experience, we designed a custom mini-golf attraction and accompanying yardage book that transforms a traditional scorecard into an engaging, collectible piece. Featuring bold typography, vibrant color palettes, and playful course illustrations, the design captures the energy and optimism at the heart of the event while encouraging participation and friendly competition.
In addition to the printed materials, we developed a companion mobile app that extends the event experience beyond the course. The app allows attendees to track prizes, view event schedules, access event information, and compete in a digital mini-golf game against Rory McIlroy. Together, the physical and digital touchpoints create a cohesive brand experience that supports the event's mission while enhancing engagement. Play for Hope demonstrates how thoughtful design can elevate charitable initiatives by creating memorable interactions that inspire participation, community, and impact.
